Maldives to Diversify Tourism Promotion Amid Middle East Conflicts, Says Minister

The government will redirect its tourism promotion efforts towards other regions in a bid to minimise the potential impact of ongoing conflicts in the Middle East, according to the Minister of Tourism and Environment, Thoriq Ibrahim.

Speaking on the ‘Raajje Miadhu’ programme broadcast by PSM News, Minister Thoriq underlined the importance of expanding tourism source markets beyond the country’s traditional markets. He noted that the government is working closely with industry stakeholders, including travel agents, resorts and airlines, to broaden the Maldives’ tourism horizons.

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Although there have been flight cancellations and delays due to the conflict between Iran and Israel, Minister Thoriq said there had not yet been any significant impact on tourist arrivals.

He described the situation as a wake-up call to diversify tourism promotion, and said that next year’s budget, along with the budget of the Maldives Marketing and Public Relations Corporation (MMPRC), would place greater emphasis on targeting new regions.

The Minister highlighted the need to identify future steps in light of such challenges, adding that the Maldives could tap into significant opportunities if it successfully shifts away from relying solely on its traditional tourism markets. He noted that conflicts can send shockwaves through tourism, but with appropriate promotional strategies in alternative markets, there is considerable potential for growth.

Minister Thoriq also stated that tourism capacity would be further strengthened through the development of airports across the country, which would support efforts to attract visitors from a wider range of regions. He added that the new passenger terminal at Velana International Airport would enhance its ability to accommodate more international airlines.

The government has set a target of attracting 2.3 million tourists this year. In the first six months, the Maldives has welcomed around 1.08 million visitors.