Visit Maldives Reveals Refreshed Brand Identity and Enhanced Logo

The Maldives Marketing and Public Relations Corporation (MMPRC), operating under the banner of Visit Maldives, has unveiled an enhanced logo and refreshed brand identity.

While the core elements of the original brand remain intact, the refreshed identity introduces subtle changes designed to boost visibility and unify the brand’s presence across all platforms. The logo now features more distinct colour tones and a bolder logotype, optimised for high-exposure environments such as outdoor advertising.

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In tandem with the visual update, Visit Maldives has introduced refined brand guidelines. These include updated typography and simplified graphic elements, with a greater emphasis on destination-led imagery. The changes aim to establish a cleaner, more cohesive aesthetic that prioritises clarity and emotional resonance.

According to MMPRC, the updates underscore their ongoing commitment to maintaining the Maldives’ status as a globally cherished destination while ensuring its branding remains relevant and effective in a fast-evolving media landscape.

The new logo and brand elements officially came into effect on 6 July 2025 and will be rolled out across all media and promotional platforms.