Maldives Aims to Welcome 200,000 Indian Tourists in 2025
Tourists at VIA | Photo: MV+
The Government of the Maldives has launched a tourism marketing initiative aimed at strengthening the country’s position within the Indian outbound travel market.
The campaign sets an ambitious target of welcoming 200,000 Indian visitors in 2025, supported by expanded aviation infrastructure and a multi-channel promotional strategy.
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The Maldives’ national tourism board, Visit Maldives Corporation (VMC), is leading the campaign, titled From Tiraṅgā to Turquoise. Symbolically, it traces a journey from the colours of India’s national flag to the turquoise waters and white sand beaches that define the Maldivian islands.
The campaign is designed to position India among the Maldives’ top four tourism markets and to strengthen connections between the country’s diverse tourism products and stakeholders in India. It seeks to attract a broad range of Indian traveller segments, including honeymooners, families, corporate groups, and potentially film tourism.
To reach these audiences, the initiative employs a broad spectrum of promotional activities. Collaborations with micro and macro social media influencers are complemented by media familiarisation trips showcasing Maldivian hospitality. Coverage in India’s leading newspapers through advertorials and feature stories further amplifies the campaign, while a series of tri-city roadshows will bring together airlines, media representatives, and travel trade partners.
Early efforts have already generated significant visibility. In February, VMC hosted a ‘Maldivian Night’ at the Four Seasons Hotel in Mumbai, attended by more than 100 high-profile guests, including celebrities and over 20 influencers. The event positioned the Maldives as both a luxury and family-friendly destination, leveraging a combined social media reach exceeding 200 million.
This positioning was reinforced in June when Bollywood director and choreographer Farah Khan visited the Maldives during Eid Al-Adha as part of a special collaboration with Visit Maldives. Her project, shared with her 13 million followers, highlighted authentic island life, cultural and culinary experiences, ease of travel, and the warmth of local hospitality, broadening the destination’s appeal beyond luxury resorts to Indian families and leisure travellers.
