Maldives Launches Nationwide Campaign to Combat Non-Communicable Diseases

The government is set to launch a nationwide campaign to tackle the rising prevalence of non-communicable diseases (NCDs), in a coordinated effort to promote healthier lifestyles and reduce long-term health risks across the Maldives.

Titled “Dhulhaheyo Dhiriulhun, Ufaaveri Mujuthamau”, which translates to “Healthy Lifestyle, Happy Society”, the campaign reflects a renewed national commitment to improving public health. It will be jointly implemented by the Ministry of Health, the Health Protection Agency (HPA), and other relevant institutions.

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The initiative follows growing concern over the widespread impact of NCDs in the Maldives, where changing dietary and behavioural patterns have contributed to a surge in lifestyle-related illnesses. The campaign has been described as a strategic response aimed at addressing these risks through community-based engagement and awareness.

According to the HPA, the campaign’s core objective is to reduce the prevalence of NCDs by introducing structured, island-level activities that promote healthier choices. The programme is built on a decentralised framework, encouraging collaboration between local councils, health facilities, and community groups to implement practical interventions within set timeframes.

Officials have emphasised the importance of adapting initiatives to the unique characteristics of each inhabited island. This tailored approach, they said, is key to ensuring long-term behavioural change and integrating health-conscious practices into everyday life.

The campaign will also focus on different demographic groups, with activities designed to encourage healthy habits among children, youth, and the elderly. By addressing health across all stages of life, the initiative seeks to cultivate a nationwide culture of prevention and wellbeing.