Dhiraagu Partners with OVS to Offer Exclusive Benefits for Elite Club Members

Dhiraagu has announced a new partnership with OVS, welcoming the international fashion retailer as an Elite Club Partner for the company’s loyalty programme.

According to the company, the collaboration will provide Dhiraagu Elite Club members with exclusive discounts and lifestyle benefits at the OVS store in the Maldives.

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All Dhiraagu Elite Club members will receive a 10% discount on their total bill, while customers spending above MVR 5,000 will qualify for a special 20% discount. Customers can redeem the offers by presenting their Dhiraagu Elite Digital Card at the time of purchase, Dhiraagu stated.

OVS is an Italian fashion retail brand known for its range of clothing, accessories and lifestyle products. The brand combines international fashion trends with affordability and everyday comfort, making it a popular choice among shoppers in the Maldives.

The company stated that the Dhiraagu Elite Club programme was created to reward and recognise customers through exclusive privileges and enhanced lifestyle experiences. Stated by Dhiraagu, the partnership with OVS reflects the company’s ongoing efforts to provide greater value to customers while strengthening long-term relationships.

Dhiraagu also noted that it plans to introduce additional promotions and collaborations with Elite Club partners in the future, offering more exclusive experiences and benefits for its customers.