SIMDI Launches illy FIFA World Cup 2026 Promotion with 30% Discount

SIMDI has launched its illy FIFA World Cup 2026 Promotion, offering customers a discounted bundle featuring the illy X9 Chrome Iperespresso Machine and illy coffee capsules.

Under the promotion, customers can purchase the illy X9 Chrome Iperespresso Machine together with 18 illy Iperespresso capsules at a 30 per cent discount from the regular retail price.

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The promotion is available until 19 July 2026 through SIMDI Resu, SIMDI Recrea and the company’s online platform.

Designed for home and workplace use, the illy X9 Chrome Iperespresso Machine is aimed at coffee enthusiasts seeking café-style espresso with a simplified brewing process. When paired with illy’s Iperespresso capsules, the machine delivers a consistent espresso experience using a proprietary capsule system.

SIMDI said the campaign is intended to coincide with the FIFA World Cup 2026 season, combining a promotional offer with one of its premium coffee brands.

The company noted that the initiative reflects its broader strategy of providing customers in the Maldives with access to internationally recognised brands and lifestyle products.

SIMDI Resu represents a range of hospitality and home appliance brands in the Maldives, including illy and Electrolux, and provides related sales and after-sales services.