A Child’s Journey Through Ramadan: Ooredoo Maldives’ ‘Roadhaige Noor’

In celebration of the holy month of Ramadan, Ooredoo Maldives has launched its special Ramadan campaign, ‘Roadhaige Noor’ – a heartwarming story that captures the spirit, values, and beauty of Ramadan through the eyes of a young child.

‘Roadhaige Noor,’ loosely translated as ‘The Light of Ramadan,’ follows the journey of a little girl experiencing her first full month of fasting. As she embarks on this spiritual milestone, her father gifts her a book of the same name, filled with timeless Islamic lessons, cherished stories, and the values of Ramadan. Through the pages of this book, she learns about patience, kindness, gratitude, and the deeper essence of the holy month in a relatable and engaging way.

advertisement

advertisement

advertisement

Through this campaign, Ooredoo Maldives seeks to highlight the warmth of shared traditions, the joy of learning, and the profound wisdom passed down through generations during Ramadan. The campaign brings to life the importance of family bonds, faith, and personal growth, making it a relatable and enjoyable experience for audiences of all ages.

“Ramadan is a time of reflection, generosity, and togetherness. With ‘Roadhaige Noor,’ we hope to inspire families to embrace the spirit of the holy month, to pass on its values to the next generation, and to create meaningful moments with their loved ones,” they wrote in their statement.

As part of the campaign, Ooredoo Maldives will be sharing engaging content inspired by ‘Roadhaige Noor’ across various platforms, bringing the story and its lessons to a wider audience.

“Ooredoo Maldives remains committed to connecting communities and enriching lives through innovative and heartfelt initiatives. This Ramadan, the company invites everyone to immerse themselves in the spirit of the season, celebrate cherished traditions, and spread the light of Ramadan together,” Ooredoo Maldives said in their statement.