Gov’t Explores Collaboration with Alibaba’s Fliggy to Boost Maldives Tourism

The Ministry of Tourism has initiated discussions with one of the world’s largest e-commerce platforms, Alibaba, specifically focusing on its travel platform, Fliggy, to promote the Maldives’ tourism industry.

Tourism Minister Ibrahim Faisal announced on Wednesday, via a post on X, that he had a productive visit to Alibaba Group’s headquarters in Hangzhou, China. 

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During his visit, Minister Faisal discussed a potential collaboration with Fliggy, aiming to leverage advanced technology and innovative strategies to showcase the Maldives to a global audience.

https://x.com/ifaisalofficial/status/1795751922844250510

China remains the largest tourist market for the Maldives. According to statistics released by the Tourism Ministry on Tuesday, the Maldives recorded a total of 98,908 tourist arrivals from China as of Monday. In response to this significant market presence, the Maldivian government is intensifying its efforts to further increase arrivals from China.

In alignment with these efforts, the Maldives Marketing and Public Relations Corporation (MMPRC) has signed an agreement with China’s Weixin Pay (WeChat Pay). This agreement is designed to support more Maldivian merchants in accepting Weixin Pay, thereby providing Chinese tourists with a more convenient payment experience.