SDFC Launches Soft Loan Programme For Content Creators

The SME Development Finance Corporation (SDFC) has launched a new soft loan programme tailored for content creators engaged in social media and creative production.

The initiative fulfils a presidential pledge made by President Dr Mohamed Muizzu to support the nation’s growing community of digital creators. The loan facility aims to promote sustainable growth within the creative economy by providing financial assistance to content creators and filmmakers, enabling them to acquire essential equipment, cover production expenses, and expand their businesses.

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Under the scheme, eligible applicants can borrow up to MVR 500,000. Digital content creators, influencers, and videographers can access up to MVR 150,000 without a mortgage, while higher amounts up to MVR 500,000 will require collateral. The loans carry an annual interest rate of 9.5 percent and may be repaid over a maximum period of five years, including a grace period of up to six months.

SDFC Managing Director Badhurudheen Hassan said the creative economy is experiencing rapid global growth and noted that Maldivian youth are playing a leading role in this transformation.

The application process for the loan opened on Sunday, with submissions accepted through the SME portal available on the SDFC website.

The programme follows a directive issued by President Muizzu on 14 August, instructing authorities to introduce financial support for content creators within two weeks. Subsequently, Minister of Economic Development and Trade Mohamed Saeed met with social media creators and media professionals on 15 September to discuss the initiative and gather their feedback.

Social media activity in the Maldives has surged in recent years, with individuals of all age groups actively engaging on platforms such as YouTube, TikTok, Instagram, and Facebook.