Dhiraagu Unveils ‘Bodumas Beynun’ Promotion with Eid al-Adha Rewards and Prizes

Dhiraagu has launched a new Eid al-Adha promotion titled “Bodumas Beynun”, offering customers daily rewards, bonus data, and the chance to win exciting prizes through an interactive digital experience.

According to the company, the promotion is designed to bring more fun and connectivity to customers during the festive season. The campaign features a seven-day scratch-and-collect game available exclusively through the DhiraaguApp, where participants can win a complete Fishing Gear Kit along with a GoPro HERO11.

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Customers can access the game by tapping the “Bodumas” banner on the app and collecting daily scratch cards. Over the first six days, players can unlock fishing gear pieces before attempting to catch the “Bodumas” on 30 May 2026, the final day of the challenge. The company stated that customers will receive 2GB of free data and lucky draw tickets for every item they unlock, increasing their chances of winning the grand prize.

Speaking at a press conference held to announce the promotion, Dhiraagu’s Assistant Manager of Marcoms and PR, Zeen Mohamed, stated that the campaign was inspired by one of the Maldives’ most popular Eid traditions.

“‘Bodumas Beynun’ was designed to make the festive season even more exciting for our customers through an engaging digital experience with daily rewards, interactive experiences, and opportunities for everyone to be part of the celebrations,” stated by Dhiraagu.

Alongside the promotion, Dhiraagu has also introduced special Eid offers for prepaid customers from 24 to 31 May 2026. These include an Eid Data Combo featuring 45GB of data, unlimited free calls to Dhiraagu numbers, and additional benefits for MVR 650 with a validity of 28 days.

Dhiraagu stated that customers will also receive 25 per cent bonus data on selected prepaid add-ons during the promotional period.More information on the Eid promotions is available through Dhiraagu’s official website.