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Economic Ministry Launches AguMagu Mobile App to Monitor Retail Prices

AguMagu app launched to help compare everyday prices | Photo: MV+
AguMagu app launched to help compare everyday prices | Photo: MV+

The Ministry of Economic Development has launched the AguMagu mobile application, a price-monitoring platform designed to help consumers identify shops offering the lowest prices for everyday goods.

The AguMagu portal was first introduced on 28 February last year to coincide with Ramadan. The ministry announced on Wednesday that the mobile application is now available for download on both the Google Play Store and Apple App Store.

According to the ministry, the app allows users to check retail prices, monitor price changes and identify the cheapest stores for essential items. It also displays the lowest, average and highest prices of products across different retailers.

The platform covers a wide range of commonly purchased goods, including baby diapers, food staples, fruits and vegetables, meat, household items and other daily necessities. Users can compare prices between Malé, Hulhumalé and other islands, as well as create customised shopping lists based on the most affordable options.

The ministry said AguMagu forms part of its wider efforts to improve price transparency and strengthen consumer protection. The launch comes as the cost of basic commodities continues to increase month by month, while global agencies have warned that commodity prices could rise further in the coming months due to continued instability in the Middle East.

The ministry said the application will help consumers make more informed purchasing decisions while enabling authorities to monitor market trends, retail price fluctuations and potential price manipulation more effectively.