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Five-Year National Respect Campaign Detailed by Gov’t

The nationwide campaign will operate under the slogan "Ikhthiraam ge Ufaa – Mujthamau ge Nafaa.” | Photo: The President's Office

The Maldivian government has detailed a range of measures under a new five-year National Respect Initiative designed to revitalise long-held social values, courtesy of an official statement from the President’s Office.

According to the press release issued yesterday, President Dr Mohamed Muizzu and his Cabinet approved the plans following a proposal by the Ministry of Arts, Culture and Heritage during a Cabinet meeting on Sunday. The nationwide campaign will operate under the slogan “Ikhthiraam ge Ufaa – Mujthamau ge Nafaa.”

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In an earlier address outlining the programme’s core goals, the President highlighted the campaign as a crucial step towards restoring fading traditions of mutual respect across every inhabited island in the Maldives.

To oversee the roll-out, the government stated that it will establish a nine-member expert committee tasked with providing strategic guidance and direction. Alongside Public Service Media (PSM), the panel will bring together representatives from key government departments, including:

  • Ministry of Arts, Culture and Heritage
  • Ministry of Defence and National Service
  • Ministry of Homeland Security, Labour and Technology
  • Ministry of Finance and Public Enterprises
  • Ministry of Education, Higher Education and Skills Development
  • Ministry of Islamic Affairs and Endowments
  • Ministry of Youth Empowerment, Sports and Fitness

In addition to the operational structure, ministers have resolved to designate an annual “National Respect Day”. Commemorated at a national level, this annual event will also double as the official launch date for the five-year project.

The social campaign forms part of a wider series of civic initiatives planned by the administration, which also includes nationwide island projects commemorating 900 years since the Maldives embraced Islam.

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