The Ministry of Arts, Culture and Heritage has opened submissions for the official logo of the upcoming “National Respect Campaign”, inviting members of the public and local organisations to submit design proposals.
The initiative stems from an administration pledge by President Dr Mohamed Muizzu to implement a five-year national programme promoting social values and mutual respect throughout the Maldives. Operating under the slogan “Ikhthiraam ge Ufaa – Mujthamau ge Nafaa,” the nationwide campaign seeks to foster social harmony across every inhabited island.
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According to guidelines published by the Ministry today, the competition is open to all Maldivian citizens aged 16 and over, as well as registered domestic clubs, non-governmental organisations, and community associations.
Applicants must deliver both hard and soft copies of their designs in a sealed envelope to the Ministry of Arts, Culture and Heritage before 14:00 hrs on Thursday, 24 September 2026. The submission package must contain an A4 paper printout alongside a USB flash drive holding all required digital files.
Designers must provide original Adobe Illustrator source files, a vector file saved directly from Illustrator, and a vector export in PDF format. The Ministry requires explicit details regarding all fonts and font sizes used within the design. Applicants who incorporate custom fonts must supply the font files alongside formal permission granting the Ministry usage rights.
Entrants must also include a written explanation outlining the chosen visual elements, color palette, and underlying symbolism. The Ministry plans to release these details across media outlets according to a scheduled rollout.
Submissions require a signed declaration certifying that the applicant holds exclusive intellectual property rights to the logo. Entrants must enclose their full name, permanent address, contact number, and a scanned copy of their Maldivian National Identity Card.
The Cabinet approved the five-year project following a proposal submitted by the Heritage Ministry. To direct the initiative, the government plans to establish a nine-member expert advisory committee comprising representatives from key state bodies, including the Ministry of Defence, the Ministry of Education, the Ministry of Islamic Affairs, and Public Service Media (PSM). Ministers have also resolved to designate an annual “National Respect Day,” which will serve as the official launch date for the overall campaign.
