The second round of the “Master Class on Digital Content Creation” training programme for government media teams has concluded following three days of practical sessions aimed at strengthening public sector communication.
The programme was jointly organised by the President’s Office and the Public Service Media’s Maldives Media Institute (MMI) to improve the technical skills and capacity of staff working in government media units.
A total of 28 participants from various government institutions completed the training. They represented the Ministry of Homeland Security, Labour and Technology, the Ministry of Climate Change, Environment and Energy, the Road Development Corporation (RDC), Maldives Immigration, Fuel Supplies Maldives, the National Drug Agency, the Maldives Police Service, the Malé Water and Sewerage Company, the Maldives Correctional Service and the National Career Service.
The training included practical sessions on developing communication strategies, identifying target audiences and stakeholders, and managing media relations during crises and emergencies. Participants also received instruction on the use of artificial intelligence tools for content creation, speech summaries and press releases, as well as social media campaign planning, mobile photography, framing, information dissemination and video editing techniques.
The programme concluded with presentations by participants, followed by a certificate awarding ceremony attended by Public Service Media Managing Director Ahmed Shakeeb and other senior PSM officials.
Following the completion of two training batches, the Maldives Media Institute plans to hold another master class in August.
