Changes Are Coming to Video on Instagram!

MV+July 6, 2021

“Changes are coming to video on Instagram,” says the head of Instagram, Adam Mosseri. In a video posted 5 days ago to his Instagram and Twitter accounts, Mosseri said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube.

advertisement
advertisement
advertisement
advertisement
https://twitter.com/mosseri/status/1410297743285829632

Mosseri's latest video is part of a series of videos that he has been posting recently where he is transparent about how the company operates, something Instagram has never done before. 

He describes some upcoming changes and experiments that Instagram will be doing, including showing users recommendations for topics and offering a full-screen experience for videos.

Mosseri had also recently revealed about Instagram’s experiments with algorithmic additions inside the main feed, and the app has also had full-screen video experiences for a while for content posted to IGTV, Reels, and Stories so the changes might not come as a surprise to anyone who has been using Instagram over the past few years. 

The company has constantly changed and morphed itself to follow the latest trend. The current version of the app is hardly recognizable with all the new stuff that has been introduced.