MMPRC Hosts ‘Visit Maldives Week’ in Italy and France to Promote Destination
Showcasing the Sunny Side of Life in Milan | Photo: MMPRC
The Maldives Marketing and Public Relations Corporation (MMPRC) is hosting ‘Visit Maldives Week’ in Italy and France, aiming to promote the country’s natural beauty, cultural richness, and distinctive tourism experiences to key European markets.
A total of 18 representatives from 12 Maldivian tourism companies are participating in the roadshows. The Italian leg of the event is taking place in Rome on 14 May and Milan on 15 May, while the French events are scheduled for Lyon on 19 May and Paris on 20 May.
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The initiative seeks to strengthen the Maldives’ presence in Europe by providing a platform for industry partners to forge new connections, reinforce existing relationships, and share the latest updates on the destination. The programme includes interactive elements such as quizzes and workshops in Italy and Lyon, as well as a dedicated media component in Paris to highlight the Maldives’ appeal and the distinct offerings of its resorts.
The roadshows feature B2B meetings, networking opportunities, and destination workshops designed to engage travel professionals. Attendees also stand a chance to win holiday vouchers to the Maldives, sponsored by Banyan Tree Vabbinfaru, Canareef Resort Maldives, Six Senses Laamu, and Riu Hotels & Resorts.
Italy and France remain key markets for the Maldivian tourism industry, showing strong performance in 2025. Italy currently ranks as the fourth largest source market, with 79,482 tourist arrivals recorded by mid-May. France holds the seventh position, contributing more than 33,108 arrivals during the same period.
