Gov’t Appoints 2ofUs as First Local Ambassadors
Photo: MMPRC
Local music duo 2ofUs have been announced as the first ambassadors of the newly launched Visit Maldives Local Ambassadorship Programme.
The programme aims to collaborate with creative individuals across the country to promote the Maldives through various artistic platforms, highlighting its distinctive identity, cultural richness, and natural beauty.
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As inaugural ambassadors, 2ofUs will represent the Maldives at upcoming international performances in India, Sri Lanka, Malaysia, and France. The band is also scheduled to audition for the 19th season of Britain’s Got Talent in September this year, further extending their reach as cultural representatives of the Maldives.
We're excited to introduce the Visit Maldives Local Ambassadorship Program, a unique initiative to engage and empower Maldivian artists and creatives. We're proud to welcome '2ofUs' as our inaugural ambassadors! pic.twitter.com/USp7OXNSOS— Maldives Marketing & Public Relations Corporation (@mmprc_corporate) July 7, 2025
MMPRC has opened the programme to more aspiring local artists with a strong creative vision and dedication to showcasing Maldivian heritage. Participants are expected to demonstrate originality, cultural sensitivity, and a commitment to positively representing the Maldivian spirit on the global stage.
The Local Ambassadorship Programme is part of a wider strategy by Visit Maldives to diversify its destination marketing approach by integrating local voices and talents into tourism promotion.
