U18 Surfing Champion Kayan Appointed Dhiraagu Youth Brand Ambassador

Kayan Abdulla Areef, the Maldivian U18 junior surfing champion, has been appointed Dhiraagu’s newest Youth Brand Ambassador. Dhiraagu’s Director of Brand and Marketing Communications, Mohamed Mirshan Hassan, officially awarded Kayan the ambassadorship during a special event held yesterday at Artificial Beach.

“We are honoured to have a rising young talent such as Kayan, the newest Youth Brand Ambassador of Dhiraagu,” stated Mirshan, emphasising the company’s dedication to supporting young people and encouraging Kayan to strive for excellence in his surfing career.

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Kayan, a rising star in the surfing community, is currently ranked as the top surfer in the Under 18 category in the Maldives, having secured three junior championships.

In celebration of World Oceans Day, Dhiraagu also hosted a kids’ surfing clinic at Artificial Beach, led by Kayan and endorsed by the Maldives Surfing Association (MSA). According to Dhiraagu, the clinic allowed young participants to learn about the ocean, various surfing points, safety tips, and beginner techniques.

Last month, Dhiraagu launched its Youth Brand Ambassadorship programme by appointing Fathimath Dheema Ali, a renowned table tennis player and the first Maldivian athlete to qualify for the Olympics, as a Youth Brand Ambassador. The programme, which has been running for over a decade, has previously featured prominent figures such as the late Ahmed Nashid (Zero Degree), surfer Ibrahim Areef, athlete Abdul Gafoor Ali (Gabbe), sprinter Hassan Saaid, and diver Zoona Naseem (Zoonti), among others.