Dhiraagu Names Winners of Inaugural ‘Pitch for Purpose’ Programme
The winning teams will lead the rollout of their respective projects in target communities. | Photo: Dhiraagu
Telecommunications provider Dhiraagu has named the winning initiatives of its inaugural ‘Pitch for Purpose’ programme, an internal corporate social responsibility scheme that funds staff-designed community projects across the country.
The company launched the programme to give staff a structured platform to pitch, develop, and lead social interventions. According to Dhiraagu, the first edition drew wide interest across the organisation, attracting 20 registered teams and 15 submitted project proposals before judges selected three winning initiatives at a final pitch event.
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A panel selected three staff initiatives to progress to community implementation:
- EOC Ripple Effect – Baa Digital Inclusion and Content Creation: A project designed to advance digital inclusion and provide targeted assistance to children with disabilities.
- Roadwise Community Team – Community Road Safety Initiative: A campaign focused on raising local road safety awareness and promoting responsible driving habits.
- Odyssey – The Living Canvas and Growth Squad: An environmental project targeting mangrove conservation by combining ecological awareness with innovative educational methods.
The winning teams will lead the rollout of their respective projects in target communities over the coming months.
Dhiraagu stated that the scheme reinforces its broader workplace culture by promoting cross-departmental collaboration, volunteerism, and direct civic engagement among employees. The telecoms operator holds Great Place to Work® certification and framed the initiative as part of its ongoing strategy to support employee-led social contributions.
