Dhiraagu Recognises EliteClub Partners at Appreciation Event

Dhiraagu has outlined plans for a more accessible and digitally integrated EliteClub programme, with its next phase focused on improving how customers access benefits through participating businesses.

The direction was presented at an event recognising EliteClub partners at dusitD2 Feydhoo on 27 October. Partners received tokens of appreciation for their contributions, while a keynote presentation set out the programme’s next phase.

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Introduced in 2013, EliteClub connects Dhiraagu customers with exclusive benefits, privileges and offers at more than 100 outlets. Its partner network and range of customer benefits have expanded over the years, bringing together businesses across the Maldives.

Speaking at the event, Dhiraagu Chief Commercial Officer Ali Riyaz linked the programme’s development to its business partnerships.

“Since its introduction in 2013, EliteClub has continued to grow through strong partnerships and shared commitment to delivering greater value to our customers. We are building on this foundation to offer a more accessible, digitally integrated, seamless, and rewarding experience.”

Riyaz also thanked partners for their continued collaboration and said Dhiraagu intended to work with them to enhance customer benefits.

For participating businesses, EliteClub provides a channel to engage with Dhiraagu customers through partner offers. For the telecommunications company, the programme forms part of its efforts to strengthen customer relationships through benefits beyond connectivity.

The release did not specify a timetable or detail the digital features planned for the programme’s next phase.